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Arts Project Australia

Average Coles Experience

Detail of a neon light artwork by Aiden Sefo that looks like a scanner bed used at checkouts at supermarkets.
Aidan Sefo The Average Coles Experience (detail), 2026

Average Coles Experience

The Northcote Penguins are a group of artists from Arts Project Australia who engage with the contemporary art world through weekly exhibition visits, critical discussions, and direct dialogue with artists and curators.

This exhibition presents neon artworks that critique neon’s history as a marketing tool. Lit and viewable 24/7, the Penguins use the accessibility of a shop front gallery to broadcast their visual language to a public audience. To realise their artworks, the Penguins have studied the historical context of neon, navigated its production constraints, and experimented with translating their ideas into a new medium.

This exhibition features works by Aidan Sefo, Henry Deakin, Jordan Dymke, Mark Smith, Michael Camakaris, and Monica Lazzari.

Curated by The Northcote Penguins and Grace Wood.

Accessibility

  • Wheelchair accessible

Wheelchair accessible. This exhibition is located within the shop front window of the gallery and viewable from the street. The nearest wheelchair accessible toilets are located at Lulie Tavern, three doors down towards Hoddle Street.

If you have any additional questions or need further accommodations, please contact All the Very Best.

 

Getting There